Capittana Swimwear American Market Introduction
Work done: Video Editing, Graphic Design, Web Design
Capittana is a distinguished Peruvian swimwear brand with a presence in many countries for its fusion of artistic style and unwavering commitment to diversity and coastal lifestyles. Each garment, made in Peru, reflects a deep appreciation for diverse cultural influences, sustainability and enduring elegance.
As a Creative designer, I revamped their content for the American market. This involved graphic design for social media, diverse video editing, and a complete website redesign. These actions enhanced the brand's appeal and engagement, facilitating successful entry into the American consumer landscape.
The initial phase of introducing our brand to the American market focused on creating English content. Through meticulous planning and execution, we crafted a captivating video that not only conveyed our brand's ethos and mission but also highlighted the individuals driving its success. By seamlessly blending storytelling with visuals, we aimed to resonate with the American audience, establishing a strong foundation for brand recognition and loyalty in this new market.
Brand Strategy
The strategy focused on including models for content creation and developing a user-based approach using Shopify with a responsive UX design. In addition, Social media videos and graphic were created to accompany the banner ad campaigns we executed on Meta Ads and Google Ads.
Implemented Inclusive Advertising Campaign
Recognizing the vital importance of inclusivity in the fashion industry, I led the implementation of an inclusive advertising campaign that celebrated body diversity. This campaign aligned with Capittana Swimwear's core values and delivered an extraordinary 5x Return on Investment (ROI).
I specialized in producing and editing reels and stories for social media platforms. This involved crafting engaging and dynamic content tailored specifically to the brand's audience, effectively capturing attention and fostering interaction. Through these efforts, I contributed to elevating the brand's presence and engagement across social media channels, amplifying its impact within the digital sphere.
Led Shopify E-commerce Platform Development
I redesigned the Capittana website and established a design system to enable the brand to scale as they increase their marketing campaigns and product releases, explicitly focusing on the USA market. The primary goal was to create a user-centric experience.
Achieving a remarkable 32% increase in web conversion rates. This achievement not only enhanced sales, but also significantly improved customer satisfaction.
I developed a user-friendly platform for American consumers using Shopify, ensuring brand identity adherence.
Revamped of graphic media for Social media and Ads campaigns
I undertook the task of graphic design for new materials intended for social media and advertising campaigns. This encompassed creating visually compelling content that aligned seamlessly with the brand's identity and messaging strategy. I ensured that the brand's presence stood out amidst the digital noise, driving engagement and bolstering the effectiveness of advertising initiatives. Through meticulous design work, I played a pivotal role in enhancing the brand's visibility and resonance within the target audience, thereby contributing to the success of its marketing efforts.
Results of the execution of the U.S. Market Expansion Strategy
During my tenure, we made a successful execution of the expansion strategy tailored to the U.S. market. The outcome was a remarkable 35% increase in sales, solidifying Capittana Swimwear's presence in the highly competitive swimwear industry in the United States.
These achievements reflect my unwavering commitment to content creation, user-centric design, and a profound understanding of the brand's values and objectives.