Fenrir Fitness: A Strategic Launch in Seamless Women's Sportswear
Fenrir Fitness is an e-commerce brand based in Peru, specializing in seamless women's sportswear. As a Creative Designer I spearheaded the full spectrum of executing all visual branding, content strategy and the design of their website. In addition to managing these aspects, I actively participated in producing videos, including editing, recording, and directing, to ensure a compelling narrative that resonated with our audience. Furthermore, I orchestrated photoshoots to capture captivating imagery for our social media presence, aligning with our brand's aesthetic and values.
Launching a New Brand from scratch
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Web Platform
At the heart of this e-commerce strategy lies a versatile and robust platform, Woocommerce. We chose it for its scalability and customization potential, acknowledging that Shopify or similar platforms could be suitable alternatives.
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Content Development
In the initial phase, content development was instrumental, showcasing the brand's lifestyle and featuring real-life usage by diverse individuals. This created a relatable environment.
Creating the Website
As I mentioned before, while developing the ecommerce website for Fenrir, I utilized WooCommerce as the foundation, leveraging its robust features to create a seamless and intuitive shopping experience. Drawing inspiration from the latest design trends and industry standards in sportswear, I crafted an appealing website that resonated with our target audience. The design prioritized ease of navigation, ensuring that customers could effortlessly browse and purchase products with minimal friction. By incorporating user-friendly functionalities and intuitive layout elements, such as clear product categorization and streamlined checkout processes, the website seamlessly guided users through their purchasing journey. The result was an aesthetically pleasing and highly functional ecommerce platform that effectively showcased Fenrir's products and facilitated conversions.
Stand out in everything you do -
Stand out in everything you do -
Social Media and Content
The initial content I produced for the brand comprised the photoshoot and subsequent photo editing for our online catalog, which also served as the foundation for our advertising campaigns. These meticulously curated images captured the essence of Fenrir's seamless women's sportswear, showcasing the products in their best light. Through strategic editing and attention to detail, we ensured consistency and visual appeal across the catalog and accompanying advertisements.
We curated compelling reels by intertwining footage of our products in action with heartfelt testimonials, all aimed at authentically portraying Fenrir's identity and fostering a lifestyle-centric brand image. These reels weren't just about showcasing our sportswear; they were a narrative journey, illustrating how Fenrir seamlessly integrates into the active lifestyles of our customers.