Mel Lingerie's Unique Digital Experience Creation
Mel Lingerie is a high-end boutique in Victoria, BC, renowned for its luxury women's lingerie and exceptional personalized service. The boutique is committed to creating memorable experiences and crafting a unique story for customers visiting their Downtown Victoria store. Their services, like customized fitting and premium attention, set a unique ambiance that seemed challenging to digitize.
Challenges are overcome with creativity.
In 2023, Mel Lingerie faced the task of designing a distinctive digital experience. The luxury lingerie sector, particularly the French brands, demanded a tailored fitting that varied not only among brands but also within colour variations of the same model. The challenge was to create an online presence that showcased their products without directly selling them, aligning with the customers' value for custom fitting.
The website was redesigned and developed on WordPress and Elementor, which enhanced visual appeal and user navigation.
Booking solution tracks conversions without online sales.
Mel Lingerie launched an innovative e-commerce experience that allowed customers to view products and book a fitting appointment with a 20 CAD deposit. This strategy maintained the boutique's ethos of slow fashion and experience-centric branding. The digital platform was not a point of sale, but an extension of the store's unique environment, crafted for the 21st century.
Execute an attractive and dynamic content strategy, showing the product but without showing unwanted body parts that violate Meta (Facebook) policies to avoid blocking or restrictions.
Mel Lingerie successfully merged traditional values with digital innovation, reinforcing its brand identity and expanding its reach while enhancing the online and in-store customer experience.
Advertising campaigns on Meta Ads were managed and optimized, leading to a 45% increase in follower acquisition and a 22% increase.
An 18% conversion rate was achieved through the unique appointment booking feature.
This resulted in a 48% increase in web traffic.